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I had no idea businesses felt so strongly about cookies. The fact that it's used as a verb is news to me as well!

This reminds me of entering my full contact information to get a free white paper, only to find the white paper is merely a sales brochure of minimal value to me, that leads to phone calls and emails. Please drink a knife. That's BS.

Lead generation is inherently crooked.
Community development is where it's at.

Now, I think I'll review my cookie settings...

I believe there is some merit in learning from your customers whom you successfully established a relationship with and the online activity of your 'leads'. This is where the cookie part steps in. Cookies may have gotten a bad rep as sales reps and even marketers play 'big brother' by calling prospects when they see them return to a site or crafting their conversation based on pages viewed (borderline creapy but full of data!). Suyog touched upon it in the comment as well but, I would ask 'what part of our lives is not being 'cookied'?' Credit cards are tracked for purchase patterns, our cell phones are monitored regularly and the government just proposed that all online conversations are monitored (including my comments on your blog).
To answer your question, I do not actively monitor the cookies in my browser. I think there is an opportunity for marketers to leverage the data collected by these tracking tools but keep it internal to learn what's resonating and what's not.

Valeria, organizations still think about customers as targets to be hit.....

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.