Conversation Agent - Valeria Maltoni - Curating Information as Content Strategy

« Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? »


interesting to see curation in this context, another blogger has recently published a book on curation in the context of christian worship triggered by reading a book on curation in the art world, worth a look

@Deirdre - glad you're on it.

@Eddy - blending is a good way to build sustainability and community into your plans.

@Mohan - curating *is* creating a new expression of the content by commenting, ordering, etc. Museum curators develop new stories from what they edit in and out of the art they choose to display, for example. Plus, it allows you to contextualize disperse information. Much of what passes for "original" content is often built on other people's ideas and not credited properly, esp. in social media.

@Kerry - not for many. I have been curating content and conversations for years. The same can be said for librarians, teachers, mentors, even parents. You don't need to do anything you don't want to do, either. Curating also means engaging critical skills, and having the humility to admit that you don't know it all.

I think it's interesting to note that curation is the new flavor of the month. Now that we have all this data, we need to figure out how it's useful to us. The sort and find is where we are at.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.