Conversation Agent - Valeria Maltoni: Curating Information as Content Strategy

« Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? »


Curation = poor mans content strategy. If you can afford to dedicate resources (time energy or money) for producing original content, go for it.

Valeria - good post. In content planning for our clients, we emphasize a blend of three types of content: created (100% written/produced by them), contributed (having guest bloggers), and curated (the distribution of aggregated and human-filtered content feeds).

I couldn't agree more with your reasons for curation.

@Valeria, you're exactly right and touched the association sore spot -- letting go of the old ways and control. We're working on them!

The comments to this entry are closed.


Search Content

As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.