Conversation Agent - Valeria Maltoni - Curating Information as Content Strategy

« Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? »


Curation = poor mans content strategy. If you can afford to dedicate resources (time energy or money) for producing original content, go for it.

Valeria - good post. In content planning for our clients, we emphasize a blend of three types of content: created (100% written/produced by them), contributed (having guest bloggers), and curated (the distribution of aggregated and human-filtered content feeds).

I couldn't agree more with your reasons for curation.

@Valeria, you're exactly right and touched the association sore spot -- letting go of the old ways and control. We're working on them!

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.