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In reading this, I'm reminded of your "Customer Service Made Simple" post from the other day and how the positive affirmations as laid out by the Ritz-Carlton's Service Values serves as a reminder for how you can be reaching out to fans and delivering on a positive brand experience through and through.

In our company, people love our product (they've told us so). Our next step (and our daily challenge) is to focus on delivery and strengthening our relationships by enhancing the experience (through support, our social interactions ++).

I totally love this. Should be required reading for every major brand.

Love the contrast from the usual 'how is a fan worth to your brand'. A refreshing look at how Brands should be approaching social media.

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