« How Much is Your Brand Worth to a Fan? | Main | Passing the Baton »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0133f5510a63970b

Listed below are links to weblogs that reference The Most Influential Thing a Company can Do to Increase Customer Advocacy:

Comments

Not long ago I had a product fail that was still in warranty. I sent an email and didn't hear anything for a week.
I left a question via social media, and it went unanswered. So I wrote a letter.
Not long after that, the replacement arrived in the mail. Funny though, I felt unfulfilled. They blew it, but made no acknowledgment of it.
It tells me a lot about their culture. To them, once the sale is complete, it's over. Except for cross-selling and a few legal requirements.
I'm guessing you can figure out what my willingness to refer them is.

The comments to this entry are closed.

Subscribe


Search Content


Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.