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@Ricardo - they are doing so many things right and I was glad Chris focused on what's happening there, even as we were having fun on Friday.

@Ben - performers understand how to make a connection with the public. Marketers could use a few lessons.

Great list. Reading through it, I couldn't help but think that a lot of them could ladder up to Conan being genuine - a key part of social media, and often missed by others.

"Having fun and engaging customers."

That's the best thing any company can do to try to connect with prospects and fans online. Put down the mega-phone, have fun and just plain ol' connect as you would when you're connecting with a friend.

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