« Braided Journalism and the Future of Public Relations | Main | The Seven "Shoulds" of Conference Organization »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Transparent Customer Conversation:


It correlates :) It's so good to have you here, Jon. I unfolded my red carpet when I saw your comment. Reflecting upon what you said here about building an iconic brand, I think the difference is that the brand is built by controlling the experience, and often by others doing so brilliantly. Interaction is built through experience, which in many instances you cannot control so well -- all you can do is have it, live it. I formally request a special spot in the industry reserved for Italians ;)

Isn't it sad when the most common flaw in the market is poor human communications, and the most common and biggest differentiator is the same?

Speaking and acting politely is so basic compared to the brilliance and commitment it takes to build an iconic brand. Yet we as an industry seem to be so much better at the latter.

Where did we go wrong?

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.