« Braided Journalism and the Future of Public Relations | Main | The Seven "Shoulds" of Conference Organization »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef0133f5248fd2970b

Listed below are links to weblogs that reference Transparent Customer Conversation:

Comments

It correlates :) It's so good to have you here, Jon. I unfolded my red carpet when I saw your comment. Reflecting upon what you said here about building an iconic brand, I think the difference is that the brand is built by controlling the experience, and often by others doing so brilliantly. Interaction is built through experience, which in many instances you cannot control so well -- all you can do is have it, live it. I formally request a special spot in the industry reserved for Italians ;)

Isn't it sad when the most common flaw in the market is poor human communications, and the most common and biggest differentiator is the same?

Speaking and acting politely is so basic compared to the brilliance and commitment it takes to build an iconic brand. Yet we as an industry seem to be so much better at the latter.

Where did we go wrong?

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.