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Valeria - Thanks for your mention of Care2. Our team really believes that small actions can lead to big social change. We reward our members for doing good (butterfly rewards) and then they can use those rewards to do even more good with advertiser supported donations. We also find that members like to reward each other, and that's why we implemented green stars on the site.

- Sue Anne Reed
Care2
Communications Manager

@Alexandra - the whole focus on ROI is getting a bit tiresome, too. Of course you should be able to have a correlation - direct and indirect - between what you do and why you're doing it (answering: what's in it for the business). So you make two bucks from one buck but you piss off a whole bunch of people. You may have ROI that one time, yet nobody will be back. There is also a trite ROI conversation making the rounds...

@Dean - thank you for stopping by and for the link.

@Jeff - monitoring generally means to be aware of the state of a system, to observe. Listening includes tuning in, being aware, hearing. To take listening to the next level, you act upon what you hear.

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