Conversation Agent - Valeria Maltoni - 5 Reasons Why Listening is so Much More than Monitoring

« 2010 Marketing in Quotes | Main | Survey: 86 Percent of All People Don't Know the Plan Comes First »


Valeria - Thanks for your mention of Care2. Our team really believes that small actions can lead to big social change. We reward our members for doing good (butterfly rewards) and then they can use those rewards to do even more good with advertiser supported donations. We also find that members like to reward each other, and that's why we implemented green stars on the site.

- Sue Anne Reed
Communications Manager


@Alexandra - the whole focus on ROI is getting a bit tiresome, too. Of course you should be able to have a correlation - direct and indirect - between what you do and why you're doing it (answering: what's in it for the business). So you make two bucks from one buck but you piss off a whole bunch of people. You may have ROI that one time, yet nobody will be back. There is also a trite ROI conversation making the rounds...

@Dean - thank you for stopping by and for the link.

@Jeff - monitoring generally means to be aware of the state of a system, to observe. Listening includes tuning in, being aware, hearing. To take listening to the next level, you act upon what you hear.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.