Conversation Agent - Valeria Maltoni: Customer Conversation in a Service Economy

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I like that "marketers are in the fashion design business". What a great analogy. Much like the story of your skirt, I often purchase Italian pants - while expensive up front, they last for years and can save money compared w/buying throw-away clothes.

In many cases, you get what you pay for - key as marketers is to do the things that make you valuable. Not compete for scraps in a price war, which ultimately is a loss for all involved (unless you're Wal Mart).

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