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I wholeheartedly agree. And, the interesting thing about seeing an unplugged artist performance is that not only does the audience feel an authentic connection with the artists, but they also feel a connection with the other people in the audience. It becomes a unique community of itself, perhaps for just those few hours, but many times for longer.

And, related to marketing...about a month ago, Simon Sinek's Imagine That email stated

"Take people on a memorable journey, and they don't notice the mistakes you make or the things you get wrong. Ignore the journey and all they will notice is the mistakes you make and the things you get wrong"

I think this idea of a memorable journey goes hand-in-hand with getting unplugged. Be real, be transparent, and working together find the new ideas and creative approaches.

Thanks Valeria for the big idea here.

Well said, Valeria.

I often wonder if most people aren't performing unplugged because the 'studio enhancement' is required. The raw and unpolished would simply be ugly. It's like Milli Vanilli vs. the band above (she has an amazing voice, thanks for sharing!).

"Less performance for a public, more conversation with smart and accomplished colleagues."

I hope we can all get back to this ideal otherwise business will never move forward in the next decade. And it's smart thinking and accomplishment that is sorely needed.

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.