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Hi Valeria,
Thanks for linking to my post on PR and for offering some great insights here. I agree with everything you say except for one thing. I think it’s okay for PR people to reach out to customers and communities directly in B2C, but in B2B that era really is over. Customers do not want to talk with PR people and they never did. They want to hear from your subject matter experts and practitioners directly. I talk more about how I think PR people can use their time more constructively in my latest post: http://www.christopherakoch.com/2010/11/b2b-public-relations-strategy/. I’d love to hear your comments and those of your readers. Thanks again!


Exactly, we are way passed the arguing. To take things to the next level, we need to be working together and that means changing the way we think about each single job and profession. Exciting, for many scary.

What I like about this blog post is that it goes to the big picture. It's not just that PR and Marketing folks are arguing about who "owns" Social Media. It's about the inability of PR and Marketing to define their new roles in this new world. Until they can own themselves and their tasks, how can either party possibly lay claim to a powerful communication device like Social Media?

Hopefully, posts like yours will help everyone get squared away!

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