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The common question in the real estate industry is "Will blogging bring leads that close in the next six month?" If no then they do not have the time to blog. I, however, am launching my site in Jan because I see that in the long term it will set me up for success. @Live_alpharetta

This is pretty exciting. All I have to say about Google looking to prioritize original, non-aggregated content is:

BRING. IT. ON.

I've got a rant loosely related to the topic brewing upstairs, which I'll spare the world until it's simmered a while longer, but I would like to mention the idea of thirds - editorial/community/marketing - clicked this morning. I'll be bringing it up with the team shortly.

Thanks as always. :)

@Eric, I struggle with the same thing. Most of my clients are small businesses, and company leaders struggle to balance their conventional duties with the demands of subject matter expertise. Even scheduling an interview for me to write their thoughts down is difficult.

The other challenge I run into is turning the content into conversation across multiple platforms: forum, blog, Twitter primarily -- and then (tied into the above problem) helping the subject matter experts respond on other blogs.

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