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Valeria - Thanks for the thoughtful review. I think your summary points really bring out the reasons we wrote the book. I also appreciate that our efforts to get the book in your hands rang true to the principles we advocate.

I really like all four of those points, and it's nice to see them and be able to think, "Hey, we're already doing that!"

- The big picture. Find a core principle you believe in, figure out how to track it, then support it.

- Personalize. Cut through the noise with something personalized showing individuals their needs and opinions are valuable.

- Metaphor. A picture is worth 1,000 words, but a metaphor is worth 1,000 pictures. Stories are metaphors for the big picture.

- Inspire. When people see the big picture in their own terms, they can see how participation will benefit them and they will act accordingly.

...which will support the core of the big picture, be trackable, cut through the noise, personalize, and add greater detail to the big picture.

Say, it's like an engine! I feel a metaphor coming on.

/runs off to bottle the sparks

Valeria, thanks for this review. I have been wanting to read "The Dragonfly Effect" but it kept getting bumped down the list by others. I am moving it to the top of the list now! :)

Also, glad to see that their outreach was genuine and targeted. Perhaps PR professionals should read the book ASAP? ;-)

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