Conversation Agent - Valeria Maltoni - Kristina Halvorson, Content Strategy

« Overcoming 3 Crucial Challenges with Content Strategy | Main | Gift Ideas for Every Type on Your List »


Can you add an email this button to the page?

A great interview. Full of great tips and lessons as well as explanations. I agree with the Seth Godin quote- Content marketing is the only marketing left. So make your published content good and well worth publishing.

WOW! This was a fantastic interview. Thank you, Valeria and Kristina, for collaborating on this piece.

I've got a nice, tight list of actionables to discuss with my team today. It's the reconsideration of everything we do. We know WHY we're doing what we're doing, but HOW is it impacting our community? HOW do we know if we're affecting the change we want to see?

One thing that I see frequently mentioned in marketing/PR circles is an emphasis on going where the customers are and tailoring everything to what they want, but what if, as in our situation, we're trying to show potential customers a better place and something they don't know they want yet?

There's power in content which empowers others, but I struggle with the concept of racing to the bottom, dealing with lowest common denominators of where the most people are and what the most people want. I believe inspiring people with the prospect of a true, mutually beneficial relationship is far more powerful than the convenience of another generic widget designed for the generally disinterested masses.

Thanks for an inspiring read. POW!

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.