Conversation Agent - Valeria Maltoni - Shady Link Building Tactics Could Damage You

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Either my naivety is reaching into my professional life (which doesn't often happen) or people have way too much time on their hands! Buying links? Comment spamming? Give me a break! Find something else to do, people!

Any serious company should heavily evaluate who they hire to handle their linking. Taking the time to build natural links is going to be well worth it in the long run, especially with all of Google's filters in place.

@Derek also pointed out how comments can easily be spotted, and Google no doubt can pick up on nefarious tactics.

@Ivan you can now test out Google's original content source meta tags to fight the scrapers. I usually see the scraper site get put down after a week or two...too long imho!

I sometimes wonder if the comment spammers are just hoping to catch my eye as oppose to thinking we'll actually publish them...

A perspective I have on short-sighted SEO tactics is that if Google can box a strategy into any type of pattern (that then could become questionable), then you're always putting the website/brand/company at risk.

For example, the structure of blog comments are easy to identify and therefore could be completely ignored for search value if they wanted to.

The point is that you can invest a lot of time trying to game the system or you can invest that same time building a sustainable business. Google has a lot of talented people (and resources for) evaluating spam tactics and how people try to manipulate the system.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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