« Nora Ephron Highly Recommends Having Meryl Streep Play You | Main | We don't Believe the Customer Comes First »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Public Relationships and the Role of Information:


@Ann Marie - where the opportunity is. It will be interesting to see which way we go: more open, or even more closed.

@Gabriele - counseling and leading the way should be part of the role of communicators and public affairs professionals.

@Ivan - do you think that the role they have today is driven by how leadership and management think?

PR professionals need to make the switch from broadcast mode (listen to me!) to conversation mode... otherwise they're just talking to themselves.

There's a constantly shifting world out there, more and more focused on real-time conversations and people's opinions on what you and your brand do or don't do. I think for PR professionals it's an exciting moment to be something more than they used to be in the past, and judging from the PR friends I have, most of them are very thrilled about this new age.
Sadly for companies, this also means they will have to be careful about what they do, unlike they ever did before.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.