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@Marino -- execution matters in going from trap to step int he right direction.

@Jack -- good example with the surgeon and in general about solving the problem.

@Jeff -- processes are hard, because they are build over time, refined, then tested with execution, etc.

@Mary Ann -- it is easy to take these things for granted and dive into tactical mode, as you said.

@Tracy -- there is one caveat, which is working on being respectful at all times.

@Tom -- or that they transfer in the same manner, which is where everyone is getting in trouble with tools.

The key take away for me is the distinction you make between online and offline influence. The trap most marketeers fall into is to assume that one is identical to the other.

The behavioural patterns of our online interactions are different to our offline ones

Could not agree more with this post--it applies not just online but in all situations. Fav takeaway= "Sincerity is hard to fabricate." If you're not by nature a nice person, stop trying. Let your sarcastic flag fly. Or, if you like the small fish better than the big fish (often swollen with ego), then go right on ahead and ignore the big fish.

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