Conversation Agent - Valeria Maltoni - Do Customers Really Want to Co-Create Your Product?

« Messaging Trust and the Decline of Peers | Main | Content is a Business Asset »


Thank you for making this site a place for co-creation and collaboration Valeria!

I tend to think of what you're talking about in terms of the customer. While it takes both business and customer to create the final product some companies still see that as licenses to merely take customer feedback and build what they want. I talk in terms of customer guided collaboration. In fact when I facilitate meetings I have signs I'll hold up when the company talks about how an idea won't work for them that simply says, "It's not about you."

There's nothing more rewarding than tackling tough problems together. Love what you're professing here Valeria!

I totally agree with Andrea.
Co-creation is really a good opportunity for enterprises to learn what the target market wants,it's a great marketing strategy to find out what best to offer to the market.
Great post, Valeria. I'm definitely tweeting the idea I got from this post.
-Angela Giles
Social Media and Publicity DIVA

***Yes, I'm giving away the 3rd edition of my Twitter Blueprint for FREE! No strings attached.

I think people are already co-creating the products.. may be not directly but indirectly.. they are associated with new products... they are the only people who can let you know the plus and minus points of a product and what they are expecting more from the current product... so, these kinds of data can really help companies to make a more appreciated product from its present version.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.