Conversation Agent - Valeria Maltoni - Hype vs. Value and Why Everyone Wants Buzz

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@Michelle -- that's a good suggestion for a future post. Thank you. We'll do an advanced version of my post on creating a blog.

@Niali -- not always, just as long as it inflates value and gets one time transactions going.

The hard thing to do is getting but in from brands and companies to build the trust and loyalty long term. ost marketing managers, brand managers etc are under pressure to get results short term and they come and go in brands anyway. That is why the hype cycle and getting quick wins in social media and other campaigns will always win out over long term strategic thinking

I entirely agree with your perspective on the importance of content. However, if one is to provide educational content via news blog, how do you create that buzz for the blog itself? Yes, word of mouth is a powerful tool, so if one person enjoys an article and passes it along that begins the buzz... but for a startup swimming in an overcrowded pool of other startups, the biggest difficulty is finding a way to combine hype and value. ANY suggestions? Thanks

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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