Conversation Agent - Valeria Maltoni - Hype vs. Value and Why Everyone Wants Buzz

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@Mark -- someone's got to. We're chasing things into the ground these days: education, critical discourse, economics, etc. People who are involved feel valued, therefore they assign more value to that which involves them.

Mike -- there is also a high expectation of free education on the part of those who participate... lack of appropriate reciprocation is also noise. Sometimes a whisper is can get one further to meeting their goals, than a "big splash", as they used to say.

@Brian -- an all time favorite post for many.

Thank you for the reminder, Valeria. I'm going to go back through those 50 content ideas. Got a new angle I'd like to work on at Gearbox. :)

I can see where Internet Marketing can get absurdly high on the Hype scale with little actual helpful content or real buzz.

The building of "buzz" around you and your brand sounds like Alan Weiss' "Personal Gravity" principle.

As for myself, still have a long way to go on the buzz building.

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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