Conversation Agent - Valeria Maltoni - Moving PR to Public Relationships

« Connecting People is the Secret to Success | Main | Why Customer Service in Social is not Fair »



And relationship building is a good foundation for when the organization needs to behave better in public. It's the better behavior that organizations are missing at a moment when their relationships are the most public. Educators are my heroes.

I've been a member of PRSA for many years, including president of my local chapter. I've heard many conversations and read many articles that stress relationships. I agree that it should be more, but the fact is that debates about what PR really is goes back to the 1920s when the term "public relations" was first employed regularly. There were press agents, who gave the field a bad name for stunts to get publicity, and there were people like Arthur Page who in 1927 was VP of PR for AT&T and stressed relational aspects. See the Page Center for more background. Also, you'd be happy to know that we educators--I've met many and there is ample agreement--stress relationships as we teach PR.

@Patricia -- it turns out common sense is not that common. A confluence of factors are over complicating and confusing the issue; technology and how we create with it, shifts in the way we work or how we collaborate, and opportunity entry points not being linear anymore. Good for another discussion.

@Rachel -- "this is the way we've always done things" coming from behind closed doors time and time over tends to teach people what to expect, alas. Right or wrong, it's a fact that many institutions have inherited too much bureaucracy built in other times and mushroomed unchallenged, while agility and collaboration are needed to thrive today. I shudder every time I need to contact a government office, often bracing for being worse off afterward. Not a good way to have a relationship, is it? Indeed, the global state and direction of education sadden me greatly.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.