Conversation Agent - Valeria Maltoni - Moving PR to Public Relationships

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I couldn't agree more. One area that definitely hasn't shifted from public relations to public relationships is government. Transparency and engagement do not come easily to most government bureaucracies! As a local elected official I have tried to lead by example, blogging about my work on the school board and engaging directly with constituents. Our bureaucracy is generally so overwhelmed and so under-resourced with technology that we don't engage with the public as well as we should. And it's hard to justify more expenditures on people and technology if we are laying off teachers and cutting back classroom budgets.

Granted, I'm just a "midwestern girl," and probably tend to over-simplify, but most of the time I really believe it boils down to common sense and that old "Golden Rule." And it's never been more important than in this world of transparency and customer-initiated conversation. Great thoughts from you, as always!

PRSA was a handy example, of course. Often, one can do much more as an outsider than they can do on the inside. Greater visibility comes with greater responsibility -- and accountability. Which is why that screenplay and movie was such perfect inspiration for this post.

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