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We definitely have different points of view on how we approach the buying process, but they are not as stark as they used to be and dictated more by passion and context than gender.

I stopped watching TV altogether 15 years ago. I get where you're coming from though on the commercial caricatures. Now we see them on YouTube. Who knows, you might even discover you enjoy cooking beyond the steak with the proper engagement by retailers.

Indeed, men buy very differently, sticking to the list, and knowing where the best prices are for food is just the beginning. At super markets I see a lot of men shopping for their families (noting what they have in the cart)...

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