Conversation Agent - Valeria Maltoni - How do You Influence the Influencers?

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I tend to be radical from time to time. This is a more than radical one: in my opinion there are a lot of tools around promising special effects but really nothing significant from a business point of view.
More, this way of acting is nothing more than a translation into the online world of the testimonial advertising model: get a big name, put a product in his/her hand and buy some TV airtime. Someone will follow.
Frankly speaking, inaccuracy of results is sometimes embarassing.

@Rich -- you're not, by your own admission. However, as Melody pointed out (thank you for that), if you added repetition with relevance, and had passion about it on top of it, you could become one. In other works, people who love soaps would start tuning into your research, opinions, stories, etc.

@Melody -- well, yes!

@Saidul -- thank you for stopping by.

@Daniel -- which reminds me of our conversation. Need to check back in my email stream.

Well put.

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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