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You're right on the blog front. When I get to reply to comments at midnight, you know I care ;-) Having now been on both sides of the conversation, I can tell you that it's really hard to hold your ground on passion. Then again, it is as hard as in life.

Interesting analogy, Brian. I'm not so sure though, because I keep seeing those players in the game. The problem, I think, is that they are gambling away the good will of others, not their own social currency.

Yep. I'm with you on this one. I read (and edit!) too many press releases and think "So what? Where's the story here?"

The difficulty is, I guess, in actually having that passion to begin with. I rarely find people in-house or agency-side who really have taken the time to understand what it is they're doing, the implications, and how exciting that can be. Once that's in place, the words will reflect that, as you say. Without it, nothing works.

That's why I tend to prefer reading blogs because they're written by people who have that passion to begin with, otherwise they wouldn't do it, right?

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