Conversation Agent - Valeria Maltoni - Sara Holoubek Asks How Resilient is Your Business?

« Content is a Business Asset | Main | How do You Influence the Influencers? »


Valeria, Sara - I enjoyed reading Sara's perspective in this interview on an emerging company embracing a new generation of business. I recognized kindred themes in Sara's work with businesses born during the era of modern-competitive-"post-industrial"-"information age" business. Today's successful business needs to embrace extreme-agility to surf the waves that are unfolding under our feet.

We work with many mid-sized businesses in traditional industry. In my business's world of Digital Marketing and Market-Dialogue, we see companies struggling with hierarchies, information silos and egos when they are served far better by collaboration, information sharing, experimentation and an embrace of learning/improving from failures. There is such a need/demand for transformation that I've thought about offering "digital marketing therapy" for the corporation!

At any rate, new generation organizational models are required ... its just not fully clear which ones are going to work best for which situations. We use some ideas that emerged out of agile software practices. Check out my friends at for some cool work on dynamic steering and agility.

Thanks again for raising the conversation.

Curious to hear from the Conversation Agent community: are you working in an company/industry that aims to become more resilient in the face of change? If so, what are the concrete steps you are taking?

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.