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Isn't that true of every discipline, though? In fact, we could say that of life, constantly evolving. Becoming attractive ;-)

There is often a lot of pressure to publish and little time to plan. That point alone is probably why many organizations tend to want to hire people who have worked in the industry for years. However, I have found that great communicators are amazing interpreters. They work hard at understanding what makes a business and reflecting that in the way the business speaks and connect with the market.

Good hearing from you, Anne. Hope all is well Down Under ;-)

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