If I had to sum up SxSW 2011, I would use one word -- transformative. Both at individual and community level. For the first time in my experience, stream and live interactions mirrored and built off each other in two important ways:
- many more (re)connections that would have not been possible to arrange or foresee happened
- the fragmentation and speed of digital was replicated in the creative chaos of a live event
I came back with a renewed sense of purpose and wanted to share with you the main themes or trends I see in social for 2011. This is the first post in a three-part series about my insights to action.
Technology and humanism meet
This was the topic of my Ignite Austin presentation, which you see in this post. My goal for the presentation was to redefine the question of a vision for the future of tech. To me, the opportunity is for women and men to co-create as connected minds on issues like sustainability, literacy, health and diseases and the economy. There is no shortage of them.
While during SxSW, in partnership with CNN, many women in tech were honored at the digitini event, I believe it's important to adopt the Hollywood model for recognition and collaboration.
If we are to make significant progress, we need to go from two lists of men or women individually -- grouped by professions -- to one with teams of women and men, grouped by expectation of what we want the world to look like.
The right question then becomes, how do I get technology to do that?
Consider the similarities and differences of how we develop, our complementary strengths, the role of mentors in our lives, and the variables in complex systems. I see all these characteristics and active agents that come to our aid.
If the problems are more interconnected, so are the solutions.
At birth, each baby has the same genetic potential of Leonardo da Vinci. The environment in which you place that baby will determine her identity (my niece Aurora the day she was born in the slide). I disovered how important these elements are when:
- In middle school, my mother needed to learn accounting for a job. I realized that the best way for her to assimilate new information that didn't fit with her prior education and references was to create a framework that would allow her to build on what she already knew and bridge to new knowledge. Think of the framework as motivation.
- My insight from that project extended to seeing how frameworks help people reorganize knowledge, including what they are not aware they know already. Deloitte's Center for The Edge calls this tacit knowledge. In the new reality of work, technology can help us keep track of the ever changing flow of information, and archive the parts we need to retrieve.
- The experience led me to wonder about the human operating system and the optimal environment we need to create for learning and innovation. This is something we need to re-connect organizations and people.
- Through years of working with children who have physical development and intellectual learning gaps, I saw that those processes they need to bridge back to normal can be accelerated. By providing specific stimulation with increased intensity, frequency, and duration to affect vital areas of development, new brain cells could be taught to take on the job of missing functional memory.
- It turns out the brain grows by use, and that when you provide an environment rich with stimuli , you can rewrite it with new information and help it make new connections. This is not unlike what is happening in the stream, online. People find new opportunities when exposed to information.
- I would liken filters to the specificity of input the brain needs to grow. Currently, those filters are mainly search, like-minded groups, and a dash of serendipity in tools like Twitter and events like SxSW. Pull technology may not replace push completely, as I wrote almost four years ago. However, as technology becomes more humanized (e.g., IBM's Watson), there is indeed a chance that Artificial Intelligence agents will be Conversation Agents.
- This knowledge and research would have not been possible without the contribution of many -- men and women. I used the Marie Curie's example to demonstrate how initiative and intuition can lead to further discovery, to see beyond the obvious. Curie understood the importance of publishing and sharing information for progress to occur.
- The value of open source is not limited to research, like in Marie Curie's case, or technology, as in the Open Source movement. Collaboration and co-creation are the tools of humanism.The technologies we can use to implement new ideas to solve current problems.
- Logic and emotion are ingredients in a useful framework of expression and experience that allow us to make sense of the world. However, it is in the brain composition itself that we see the results of human evolution with respects to the differences between men and women.
- As a recent study from UCI and the University of New Mexico found, in general, men have approximately 6.5 times the amount of gray matter related to general intelligence than women, and women have nearly 10 times the amount of white matter related to intelligence than men. Gray matter represents information processing centers in the brain, and white matter represents the networking of – or connections between – these processing centers.
- The problems we are solving need both characteristics and skills. The power resides in connected minds, not silos. This is also true in organizations, where networks and highly refined processing centers need to co-operate to succeed and advance.
What are the implications
Opportunity is embedded in the connections we can make in our environment.
The stream is the place where serendipity meets our social graph and new choices emerge.
I see the role of strategy as the motivating element for what's next in execution and innovation.
It was great to catch up with Guy Kawasaki at Ignite Austin and to hear him talk about Enchantment, his new book.
In part II and III, I'll talk about two other themes for the stream connecting with action: media embraces real time, and business becomes social.