Conversation Agent - Valeria Maltoni - The Unexplored Opportunities in Online Influence

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I will also do the review once I'm done reading the book. This is really my take on the issues he put on the table and as it pertains to the conversation about influence.

Women are better at making connections, not as good at calls to action -- so we really need to be careful that we don't jump to conclusions too quickly. Just because people talk a lot to certain people or to each other, it does not mean that they have any significance or import outside that very small circle. We see it online all the time.

Progress is made by asking better questions.

I've had my eye on this book and was quite moved when I read his post last year on what's better than free - the stuff that cannot be copied. Very provocative.

Attention is the holy grail for marketers and something they must respect or risk being dismissed. I attended a workshop lead by Barbara Annis, author of Leadership and the Sexes yesterday, who highlighted the many different ways in which men and women communicate and process information. I think it's also worth understanding these gender differences when exploring influence. One of her points I found fascinating was that, generally speaking, men will tell up to 3 people about their buying experiences, good or bad if relevant to the conversation. Women, up to 32 people regardless of relevant to the conversation.

And how women are much better at making connections than men, who tend to compartmentalize things much more, due to the differences in our hardwiring.

Great review - thanks!

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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