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Once again, another timely and spot-on post! Thanks for addressing how the PR element can be engaged to match the product's intended service offering to what it really does.

We are often engaged for this specific role in early stages of development, and have contributed to bridging conversations to unify and maximize potential for product release/introduction.

Great points, Valeria!

I almost missed this one! You know me; more interested in the conversations than the marketing piece, but those first two thoughts you emphasized up there were like a speed bump - "Slow down, Brian. You're actively working on this process right now." :)

A few months back, we changed our mission to one that made more sense to our "customers" - and to us. As Kathy Sierra might say, everything we do should help our customers build kick ass cars and lives.

What I'm finding is tricky is getting those early bits of feedback which will allow us to prove ourselves to people, earn their trust, and encourage them to open up to us.

And this post just gave me a couple GREAT ideas. Thank you, Valeria!

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