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your tweet was right on point, and a really good example. So glad the post was a further opportunity to connect some dots on another piece of information. This is why blogging is so powerful in helping us build on ideas.

Valeria! I'm honored and humbled to be cited in your post - THANK YOU!

Your point about the "massification of influence" made me reflect on how/why I rely more frequently on my trusted, Twitter Followers in search versus Google.

A Google search and its organic results produce a “mass influence” solution (especially because I have to “pull” the insights from the results). But, my Twitter social graph vets and scrutinizes the content first. Plus, their thinking is “pushed” to me. Those two factors reinvent / game change search because I learn and benefit from recommended content (long before I knew it existed). That in itself is a game changer.

To your point in the concluding sentence, this event occurs without my realization (until your post further provoked my thinking). I wish I could take full credit for this observation, but I can’t. I remember Ken Auletta, author of Googled, writing about this phenomenon in the last chapter of his book.

But, it took your TRUSTED influence and provocation to make me realize it.

You’re the best Valeria – Thank You.

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