Conversation Agent - Valeria Maltoni - You do That, Too

« Creating Passionate Users with Kathy Sierra, Part II | Main | Connecting the Stream with Action: People as Conversation Agents »


your tweet was right on point, and a really good example. So glad the post was a further opportunity to connect some dots on another piece of information. This is why blogging is so powerful in helping us build on ideas.

Valeria! I'm honored and humbled to be cited in your post - THANK YOU!

Your point about the "massification of influence" made me reflect on how/why I rely more frequently on my trusted, Twitter Followers in search versus Google.

A Google search and its organic results produce a “mass influence” solution (especially because I have to “pull” the insights from the results). But, my Twitter social graph vets and scrutinizes the content first. Plus, their thinking is “pushed” to me. Those two factors reinvent / game change search because I learn and benefit from recommended content (long before I knew it existed). That in itself is a game changer.

To your point in the concluding sentence, this event occurs without my realization (until your post further provoked my thinking). I wish I could take full credit for this observation, but I can’t. I remember Ken Auletta, author of Googled, writing about this phenomenon in the last chapter of his book.

But, it took your TRUSTED influence and provocation to make me realize it.

You’re the best Valeria – Thank You.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.