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when you start treating content as a business asset, now all of a sudden you're thinking about value in a completely different way. Given the "noise" out there, your best chance to make connections with content are those that show you true engagement. And no, comments are not the Holy Grail of engagement, nor is volume. Conversion is.

Hi Valeria. :)

I like what you have to say here. It's an angle I hadn't considered with regard to Gearbox Magazine (which is sort of ironic, given the name, there). There's a lot of talk out there about using the blog to build an audience, in order to monetize that audience by hawking products.

But what if the product is the blog? What if the product is information and an invitation to convert that information to knowledge? The product - in our case - is high performance machines & lives. That's what I want to give away. For free.

How random is that? How often do we offer something small as a free bonus with major purchase? This post got me thinking, I'd like to do the opposite.

Here's a new car - free of charge. Would you like to buy an air freshener or perhaps car care kit to go with it? :)

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