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You are working with en enlightened organization and team, then. Thank you for the kind words.

Valeria, I totally agree with you on the differences between search and social.

I also agree that "If you seek to become more social as an organization, you start from how you approach all your communications on the inside" and that you need to consider spending more on both internal and external communications when it comes to social.

However, I am finding more companies doing just that, particularly when they see negative comments using either paid or free listening/monitoring tools. The light goes off and they know they have to become more proactive. That not only requires training and revamping customer service, it also means setting social media goals for all the various departments of the organization. I am working with one organization right now and we are doing just that. The CEO is investing both time and money so that the company becomes inherently social at all levels and more responsive to their customers.

It is a whole new world for companies and social media . . . and it is great to have your active voice helping businesses figure out the way!

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