Conversation Agent - Valeria Maltoni - The Value Equation: Curators and Aggregators

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I would like you to pause and consider that a) I have built a platform out of 10+ years of hard work online -- who needs exposure from whom? b) as I wrote at the end of this post, the opportunity for you is to be a paid sponsor at this site.

Or maybe you'd like to subscribe to my premium newsletter. Chase, I appreciate the comments. Is selling me your products on my site appropriate when I politely said I am not interested offline?

indeed now people just look to take advantage of the work of others. Many companies use the comment box to just get link backs to their sales sites.

Story. Such a simple concept, but so poignant.

Yes, aggregation has value, especially in a world where there are crazy terabytes worth of information being created on a daily basis. It's almost impossible *not* to curate on some level. I think we're always filtering in one way or another, be it a niche, or even just the random pursuits of a gearhead who dabbles in knowledge management/social media. ;)

Curation, however, is akin to journalism. It's about context. It is the how behind the why. I don't think you can be very successful at curation without an eye on specific outcomes. So the story should parallel pathways to those outcomes.

Aggregators are digital hoarders.
Curators are digital story tellers.

Really appreciate this one, Valeria. Best of luck to you with the new sponsorship project. You've built a community on genuine value over the years and I know anything you might do to monetize this site is only an effort to further benefit us. :)

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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