After talking with and listening to many of you, I know it's time to change things a bit here. I'm taking content to where it needs to be on a more regular basis for you to use it in your work.
That's my commitment to you.
Where Conversation Agent is going
Honestly, you all think I have everything figured out, which is why I get so few comments. I see high engagement with the topics from links and shares. We can do better. So I'm shifting the content at Conversation Agent, the blog and Facebook Page, to make more room for you.
There's still plenty of me going around.
However, this doens't mean I'm suddenly accepting every pitch for a guest blog post with obligatory linkback to a site of a person who has not taken the time to build a relationship with this community.
A tip to authors -- you have a better chance by going direct. Cut off the intermediary. Especially if this is the first time I hear from and about you. It will help me believe you care about making the connection -- and not just getting the link back and clip.
Here's where I'm going with content. Where I shine, my tip top strength is learning and deconstructing complex information and articulating it in a way that connects, observing behavior, and connecting the dots with what comes next.
Everyone wins when I can flex that muscle.
Content advisory boards
Because of other activities I'm kicking off in the next week or so, I'm forming a couple of mini-content-advisory boards to help me see better what you're interested in and speed up the information- and question-gathering part. To get to insights and conversation faster.
To keep things simple -- and make it a #winwin situation for us all -- I'm doing the picking. I already reached out to a couple of groups.
I've been writing about these topics all along. I'm consolidating the content here to speak directly to the three main types of business models that are the sweet spot for the new direction of marketing and technology:
- customer relationships -- the idea is that people are more valuable when they own and use your product/service than when they're thinking about buying it. Hence the customer conversations and connected company series.
- product innovation -- this is about the power of co-creation (also with your own employees) and enrolling people on your side, which stakeholder ecosystems; e.g., Apple iTunes. Technology, content as product, the conversation on influence, and showcasing people who are doing new things fall under here.
- infrastructure business -- this is where mainstream media played, providing opportunities for brands messages to reach consumers. Where is media going? What's the role of communicators?
What that means to you, as a member of this community, is that you can still find opportunity to get on a board and the behind-the-scenes content brainstorms, access to me, and so on, if you find and take the opportunity to contribute.
Getting the scoop
Comments are a great way to start. I still have the luxury of checking out every single link back and make the time to learn about what I see. It's a kind of in between audition and interview. Just like you'd have in a regular networking situation.
I still get to do the work of writing, editing, drawing the insights, etc.
Moving forward, I will have more help on the information and data gathering end of things. Which means I may quote those experts, interact with their content and see what they see, and they (it could also be you) get to ask me to address issues they care about.
It will be a kind of newsroom for content production. You get a seat at the table. The important part is starting. We already did. We'll prototype as we go.
Do you have something to say about my content? Ever wonder what would Conversation Agent do? The comments are yours.
[image of poltrona Frau]