Conversation Agent - Valeria Maltoni - What Would Conversation Agent Do?

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So that we're clear, Conversation Agent is the name of this blog and my company. There is a very specific meaning I attach to it, well beyond what you describe.

Every brand is getting smart about cutting and efficiencies, yet there is still plenty of room for looking at returns.

I'm having a hard time figuring out the relevance of your pitch with the conversation about how I'm aligning content here...

As a long-time observer and volunteer (I assist Jeremiah on his Corporate Media Strategists and Melissa Hourigan on Media On Twitter), I believe the nature of brand interactions are changing from long periods of quiescence punctuated by staccato exchanges to more continuous streams of structured communication, each packet branded with a web service that happens to fit the cultural zeitgeist.

The cycles are getting faster. Oracle CEO Larry Ellison remarked technology is moving faster than women's fashion. In such a world, product development has greater risk. Yesterday we could not believe in a world without MySpace. That's okay, because before that, we could not believe in a world without Pointcast. Or Excite. Or WordPerfect. I suspect future product development will look more like episodic TV, where you have pilots, formal screening processes with test audiences, and an upfront marketplace where partners can negotiate the terms of an early commitment. This last part is important: every brand is getting smarter about maximizing revenue at every opportunity, which is where revenue management comes in.

The nature of a Conversation Agent, then, goes from what we can imagine today, to a branded ambassador tomorrow, not unlike 'Consumer Recreation Services' in the Michael Douglas movie "The Game". You are either seriously outperforming your peers in your ability to engage your key constituencies, or you are slowly dying and don't even know it.

So where does this leave us? I've been quietly developing a kind of "@reply-as-a-service" that lets businesses quickly crowdsource opportunities; perhaps you'd like to prototype a "hey-here's-a-link-who-can-give-me-their-feedback-via-video, I'd like to choose from 5 replies" service that lets you quickly poll your advisory boards and get a specific response back. The problem we solve is how to elicit action in a way that ensures little wasted effort while giving you a fast indicator of who's available.


No problem Brian -- and please let me know how it goes, will you? I'm curious to see what you brainstorm!

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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