« Feed Sponsor: Web Development Made Simple for Individuals and Companies | Main | How Content Seals the Deal at Groupon »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef015432c64359970c

Listed below are links to weblogs that reference Customer Satisfaction: What are You Looking at?:

Comments

connecting the dots will come with apps and our permission to share more of the data automating it from physical experiences. While my favorite store may have my credit card data potentially available, without context, the reason why I make certain purchases, tied to events, situations, geography, any data that contextualizes what is otherwise a transaction, it will be hard for merchants to get a good "read" on what I'm about. Add to that, that the personnel making those transactions is not necessarily trained in anthropological enthnographics...

do you find that this work is being done more in the country, or is the data gathering and call center support happening still by and large abroad, away from cultural contexts and -- potentially -- behind language barriers?

The piece of this blog post that struck me the most was Beth's comment about data disconnection. I have been saying for a long time that my dream is to be able to connect the dots (all the way from a customer reading my tweet to making a purchase at their local grocery store if possible).

It's not about looking at one singular metric or set of metrics. It's about making the connections, and finding insights. Do returning visitors have a larger order size? Can you figure out why? Really digging in and making meaningful connections.

Rant/two cents over.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.