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best antidote: know your customers, develop those relationships, and serve them.

an educated guess on both of our parts would be based on their track record. Given how unstable that platform is on top of constantly changing rules, I recommend focusing on building value in owned Web properties with the earned and paid to support those.

one tactical execution, not the whole thing. Thank you for sharing a link to your take on the question of worth. I wrote a post at about the time that conversation was heating up that said "how much is your brand worth to a fan?" I believe that's the right question.

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