Conversation Agent - Valeria Maltoni: Invest in Your Customers by Making the Product Awesome

« Feed Sponsor: Quantifying Quality | Main | How Facebook Will Steal Your Customers »

Comments

I continue to be surprised by marketers who just focus on the promotion side of things. Easy to use and buy is good. I love that the story is built right into the product with Threadless.

Success all begins with the product and if you're product's incredible and you connect / care about your customers - and they sense that, your marketing gets that much easier. Conversely, put a bad product out there and you have to work REALLY hard to sell it, let alone get people to come back.

I think the other point to note in the above is that making your product awesome AND simple to use/buy is key.

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.