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love this concept, Peter. I've been mulling it over especially in my field where communication and marketing get in the way of connection just because, instead of helping remove the obstacles that prevent it -

* generic positioning vs. specific stories
* layering gimmicks on top of products instead of building the communication right into them
* thus talking down on people or holding them in contempt for not "getting" it, when the fault is theirs if people don't get what the product is about or how to use it


Hi Valeria,

I think the answer (to the lack of conversations) lies in a kind of inverted moore's law when it comes to business whereby:

The number of concepts we can simultaneously hold has been halving every year but our self confidence has been doubling.

I think we have fallen for the wrong side of complexity. As Holmes said:

"I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity."

Always nice to drop by.


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