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Another thing is not recognizing everyone in your organization as an equal. In some industries where the part time staff outnumbers the full time staff there is an informational divide. So allowing the part time staff to be part of the organization and allowing them the same content everyone else gets is critical in this digital age so they can evangelize the brand.

and on top of that, they launch a "listening" platform for small business.

there is one specific PR agency that is driving me insane with dozens of irrelevant press releases making noise about stuff they no doubt recommend their clients issue releases on so they can carpet the blogosphere with noise... I feel sorry for them. To me that is not aggressive, it's a waste of clients' money.

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