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I find it easier to learn about disconnects earlier in the engagement, rather than later. Earlier allows you to address it and fix it so everyone wins.

Failing to learn from the feedback of users strikes me as one of the most important. It's amazing how many prominent bloggers have blasted Amex (most recently Jeff Jarvis) without them even blinking.

Somewhere between 1 & 2, above, is buying another firm, then dumping endless press releases talking about your greatness to the acquired organization's contact list.

If you have to tell the world why your company or merger matters... it doesn't. :)

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