Conversation Agent - Valeria Maltoni - Ten Reasons Why the Agency Model is Broken

« Where do You do Your Best Thinking? | Main | Platform-Based Content Fluency »


I worked in those companies as well, where there needed to be several layers of approvals. The caliber of the final product depends on that chain to be formed by the right people. I worked with more than one legal counsel who understood the value of creativity, for example, and limited their remarks only to providing counsel to the business on risk.

Revisions are only fun when they come from a place of experience and understanding - and not use of fear and insecurity. Agreed.

Hi Valeria.
Ahh… the agency model. Still broken after all these years.
I’ve been a part of many attempts to offer up an alternative, some successful, some not, and my learning is that while better models may be out there, the most important factor isn’t structure, it’s human.
The solution to just about every problem you outline is getting the right talent on your business.
If I were the client, that would mean: smart, driven, curious, lateral-thinking people who care first and foremost about my business. And if I was a marketer of a certain size, I would be motivated to locate those wonderful people inside of an agency with broader capabilities.
I'm curious about your own experience... what models work best for what situations... which models improve the output of individuals and which ones hold us back?

Agreed. As the majority of my career has been based on creativity, I don't view it as a commodity, either. I have always believed client-focus vs agency infrastructure is key to effective service delivery.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.