Conversation Agent - Valeria Maltoni - The 5 Es of Content Marketing

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and it is a phenomenal choice, Diane. Organizations still need to be setting the pace, and a tone, of their output.

The reason why hasty content is alluring resides in the fact that it is often rewarded (on the surface) by "buzz" and momentary attention. It's not just the poor grammar and spelling... solid thinking takes time to form and back up.

I’d like to nominate “evaluate” as an additional “e” word. Everyday busyness leaves little time to step back, look at the big picture and make high-level judgments about whether content is supporting an organization’s larger goals and whether it’s setting the right tone for a business’s reputation. I think most of us understand that the attempt to maintain a regular flow of content can sometimes hit the frantic level for individuals and teams that have big to-do lists. A consequence is that content can be hastily developed and distributed in order to check the “I got out new content” box. Before you know it, a focused content strategy can morph into one where content simply fills space without much attention to purpose or audience. Using slow periods to evaluate and, if necessary, to refocus content direction seems like a good use of extra time to me.

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