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so far, the only "perks" sent my way (I have a low score, because I don't spend my days on Twitter) were south of undesirable. Made me think of unclaimed goods... it's not surprising though, because a generic measurement will yield a generic item.

and I constantly overhear agencies and marketers taking those numbers seriously. My kingdom for a horse!

+K! ;)

You are exactly right about influence, Valeria. I don't know that I could really add anything to the above, suffice to say I think the way these startups base their business models on connecting anti-social entities to presumed influencers for the sole purpose of hawking mediocrity should perhaps be considered the *antithesis* of influence.

It's all a popularity contest - a game - and it's all designed to get product in front of eyeballs with the least amount of concern for the individuals who make up the market. CONSUME. OBEY. +K.

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