« SocialBase Tool Review | Main | When Businesses Don't Connect the Dots »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef014e8a01a7ae970d

Listed below are links to weblogs that reference There's Influence, and then There's Influence:

Comments

so far, the only "perks" sent my way (I have a low score, because I don't spend my days on Twitter) were south of undesirable. Made me think of unclaimed goods... it's not surprising though, because a generic measurement will yield a generic item.

and I constantly overhear agencies and marketers taking those numbers seriously. My kingdom for a horse!

+K! ;)

You are exactly right about influence, Valeria. I don't know that I could really add anything to the above, suffice to say I think the way these startups base their business models on connecting anti-social entities to presumed influencers for the sole purpose of hawking mediocrity should perhaps be considered the *antithesis* of influence.

It's all a popularity contest - a game - and it's all designed to get product in front of eyeballs with the least amount of concern for the individuals who make up the market. CONSUME. OBEY. +K.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.