Conversation Agent - Valeria Maltoni - There's Influence, and then There's Influence

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To echo what Joe said: "Klout wouldn't know that I clicked her link, they only know how many times I've mentioned or RT her. How could someone measure that?"

Until Twitter or other social feeds get the ability to append a tag to a shortened URL to show which social account sent the relevant clicks, we're only measuring half of the sharing process. It's fairly easy to track how many shares, but less easy to know if one account produced a higher CTR than another, without some kind of analytics element in the URL.

I suppose everyone could start opening destination links, appending ?utm_source=briancrouch and then re-shortening, but that would be pretty ridiculous. I can believe that one day each social profile will live as a social object (think Open Graph) and thus influence in ability to drive traffic might be measured, but for the most part that need is served by... individual Websites/blogs!

Great post: it is worrisome to see an oversimplified metric being used in ways that defy rational explanation. I've also noticed their scattergram labeling people "Creators" who do little but tweet links of blogs they've read.

the whole team at Spin Sucks is worth getting to know. There is useful information in drawing a parallel between what you share about Lisa and how she comes through with quality content, and the team being consistent that way. They reinforce their standing in the market by delivering experiences people share with each other. You got me thinking in a good direction here, thank you.

And thank you for the kinds words.

are those offers appealing to you because they are relevant? Or is it because you're getting free stuff?

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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