« Everything is Obvious (once you know the answer) | Main | Future of Business: Is Your Team in the Cloud? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef01543431c689970c

Listed below are links to weblogs that reference Best Strategy for Creating an Influential Business:

Comments

it almost feels like businesses have skipped a whole phase and jumped right into the sequel with social media. Losing the intermediaries - media, and agencies - has probably also played a role in that jump... to conclusions. An analogy I use often is that of expecting to jump right into marriage without ever dating (i.e., learning about the other, etc.).

good points. Thank you. And thank you for reading.

Valeria—I read your blog often. Thank you.

You make an important point re: helping people (or communities or buyers or...) do what they want to do. There's often a significant difference between what prospects want versus what they actually need. But perceived pain is always more of a motivator than anything else.

Engaging people on the level of what they want often opens the door for more explorational, collaborative conversations around actual needs. For any marketer or sales person is the ideal entry point.

Meaning = marketing.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.