Conversation Agent - Valeria Maltoni - Ten Ways Leading Brands Lead

« Branding is About Being True to the Business | Main | When You're Speaking in Slogans Rather than Solutions »


Valeria - Indeed. Sometimes the opportunities hang around and out-last the risks. One thing I have noticed with increasing strength in the last few years, is that people don't trust people. Not even the people they know well. We have a hard time making risky decisions because we lack the trust in our connections. More like net attached to 'take advantage of'.

One of the big reasons I try to develop solid relationships first and then proceed with business. 10 years ago I would have said, find a business partner and then become best friends. Today, it feels like you need to find someone you want to be a business partner, make them your friend and then develop the business.

You are exactly right with your last statement, it does make for some really good stories. ;)

I suggest that is a nice gesture and not quite or nearly enough. When are businesses getting back to trading on promises?

I really like this part, Brian: "Business is actually doing less with more." on so many levels. Got me thinking...

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.