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this week I keep seeing posts about humanizing the business, still. Do you think it is hard because companies talk themselves into hiring people they would not be ready to support? Which then makes other companies trying to poach those people, instead of truly looking at *all* candidates as in recent reports, kind of funny...

isn't it amazing how simple it would be to take ownership of recording the problem? Just that one step says: I heard you. In the tracking, also figure out where the trends are: The actually help the business understand why it is trading poorly.

Those brands have not forgotten their promise.

I think so many people miss the great opportunity that is humanizing your business. Customers relate much more to a face/personality than a corporation. Especially when that company uses the personality to open up to customers and show a little of what is going on behind the big curtain.

Unfortunately, some companies are really good at this while most are not. It's hard to step outside the comfort zone and open the doors to your company for all to see. It's hard to trust a person to be the best face for your company. The key is to make these decisions and stick by them, knowing the end result is worth it.

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